The agile marketing platform that helps marketing teams move fast and stay aligned
MARKETING SIMULATION
See where you’ll end up, before you get started
Your agile marketing journey begins by simulating your trajectory from where you’re at now to your goal.
Compare alternate marketing plans to find one that achieves your goals with the best return on your marketing budget.
Requires
AGILE MARKETINGOne place, not all over the place
When marketing plans are fragmented across spreadsheets, documents & Trello boards it can be impossible to feel in control, let alone know what actually works.
All great campaigns start with an idea. Build & develop your ideas in one organised place.
Know which campaigns to execute first in your roadmap by prioritising your ideas with ICE (impact, confidence, ease), or define your own prioritisation framework.
Align your team on what works with playbooks; A source of truth of what works in your marketing – from audience personas, to best performing channels and campaigns.
THE ONE REPORTProve the value of marketing
Forget vanity metrics. TrueNorth gives you one potent report; A source of truth of what works, across all channels, to keep your team and stakeholders aligned.
Know what works in your marketing by demonstrating ROI.
Don’t know how much a campaign generated? TrueNorth creates a predicted value based on the metrics you do know (read how).
TrueNorth makes it easy to see where your budget’s being wasted and where it needs accelerating, helping you spend smarter and achieve your goals sooner.
See your progress against your simulation to make sure you’re on track to reach your goals.
Off track? By identifying the warning signs early, TrueNorth helps you revisit your plan and course correct sooner.
