The JIRA alternative for
marketers

Marketers are making a switch to TrueNorth.
It’s your turn now, start growing today.

JIRA vs TrueNorth

Why switch from JIRA to
TrueNorth?

trello image
trello image
trello image

“You’ve got to think about the big things while you’re doing small things, so that all the small things go in the right direction.”

—Alvin Toffler

Does going beyond simple task
management help?

jira planning

TrueNorth goes beyond simple task management, with tools designed to keep your objectives in focus and tie results to marketing activity.

It’s time for a new way of marketing

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Growth

Guide your team in the right direction

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Experiments

Prioritize your highest ROI experiments

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Timeline

Work together to deliver the goal

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Results

Show the value of marketing

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With TrueNorth, marketing teams move faster and stay aligned – even when everyone’s remote.

Try for free

Built for marketers. By marketers.

If there were a tool that met the needs of modern marketing teams we wouldn’t have built TrueNorth. Having tried everything from Asana and Monday.com, to JIRA and Trello we always felt these tools were better-suited to software teams, not marketers.

by marketers

Unlike our VC-backed competitors, TrueNorth is bootstrapped, independent, and built exclusively for marketing teams.

But I don’t have time to migrate…

Evolving the operating system you run your marketing on is an incredibly worthwhile challenge. When you’re ready, you can read and share our useful set of Getting Started Guides with your team members.

migrate screen
migrate screen

Great, but my whole company uses Trello…

If your wider team uses Trello, it’s possible to keep it for managing day-to-day task management in combination with TrueNorth where you centralise and track your marketing activity.

I’m happy to try it out, what about the costs?

While a basic Trello board is free, there are some notable limitations that might require you to upgrade. Trello’s paid plans range from $5 – $17.50 per user per month.

illustration features

TrueNorth is a flat fee of $99/month for your whole team – no matter how many people you invite. This includes all features.

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Frequently Asked Questions

How can I help my team migrate away from JIRA?

Evolving the operating system you run your marketing on is an incredibly worthwhile challenge. When you’re ready, you can read and share our useful set of Getting Started Guides with your team members.

Can I (gasp!) use JIRA and TrueNorth together?

If your wider team uses JIRA, it’s possible to keep it for managing day-to-day task management in combination with TrueNorth where you centralise and track your marketing activity.

For example, you would then add all of your marketing activity in TrueNorth – but if you needed input from a designer or developer you might add this in JIRA.

It’s not ideal, but does enable you to upgrade your marketing process without changing the whole company’s project management tool.

How does TrueNorth's pricing compare to JIRA's?

JIRA gets exponentially more expensive as you add more features and users. At $7.50/user/month, you’ll pay $150/month for a team of 20. You’ll then likely pay additional fees for an add-ons you activate in your account.

TrueNorth is a flat fee of $99/month for your whole team – no matter how many people you invite. This includes all features.

Can I test TrueNorth for free?

Yes – we offer a 30-day free trial here where you can access all features and see whether it’s a good fit for your team.