The Airtable alternative for
marketing teams

Unlike generic, task-focused spreadsheet software, TrueNorth is a goal-focused platform built solely for the needs of modern marketing teams.

Airtable vs TrueNorth

Why switch from Airtable to

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trello image
trello image

“You’ve got to think about the big things while you’re doing small things, so that all the small things go in the right direction.”

—Alvin Toffler

See the whole story.

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TrueNorth goes beyond simple task management, with tools designed to keep your objectives in focus and tie results to marketing activity.

It’s time for a new way of marketing

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Guide your team in the right direction

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Prioritize your highest ROI experiments

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Work together to deliver the goal

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Show the value of marketing

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With TrueNorth, marketing teams move faster and stay aligned – even when everyone’s remote.

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Built for marketers. By marketers.

If there were a tool that met the needs of modern marketing teams we wouldn’t have built TrueNorth. Having tried everything from Asana and, to JIRA and Trello we always felt these tools were better-suited to software teams, not marketers.

by marketers

Unlike our VC-backed competitors, TrueNorth is bootstrapped, independent, and built exclusively for marketing teams.

But I don’t have time to migrate…

Evolving the operating system you run your marketing on is an incredibly worthwhile challenge. When you’re ready, you can read and share our useful set of Getting Started Guides with your team members.

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Great, but my team uses Airtable…

If your wider team uses Airtable, it’s possible to keep it for managing day-to-day task management in combination with TrueNorth where you centralise and track your marketing activity.

It’s not ideal, but does enable you to upgrade your marketing process without changing the whole company’s project management tool.

I’m happy to try it out, what about the costs?

Airtable gets exponentially more expensive as you add more features and users. At $20/user/month for their pro plan, you’ll pay over $400/month for a team of 20.

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TrueNorth is a flat fee of $99/month for your whole team – no matter how many people you invite. This includes all features.

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