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Definitive best practices, guidance, and thought leadership on Growth Marketing from TrueNorth experts

Marketing Planning

The 5 Best Marketing Experiments to Run in 2022

Ready to start testing your magnificent marketing ideas? Here’s our roundup of the best marketing experiments to run in 2022.

marketing budgets 1 Marketing Planning

How to Set, Plan, and Allocate Marketing Budget

How should you set your marketing budget? We explore three common (but ill-advised) methods followed by the one approach we recommend.

marketing plan Marketing Planning

How to Write a Data-Driven Marketing Plan in 6 steps

You don’t need a 200-page marketing plan, you need a simple plan that sets the direction and objectives to begin running effective marketing experiments. We show you how.

marketing strategy vs plan Marketing Planning

Marketing Strategy vs. Marketing Plan: What’s the Difference?

What’s the difference between a marketing strategy and marketing plan? How can you leverage both to track, measure and ultimately improve your company’s performance?

marketing plans Marketing Planning

10 Brilliant Marketing Plan Samples & Templates

Building a marketing plan? We’ve curated a list of templates and sample marketing plans, built by leading growth & marketing teams, for your inspiration.

Featured 3 Marketing Planning

22 of the Best Marketing Planning Tools for 2022

Fed up with fragmenting your marketing planning between docs, spreadsheets, and project boards? Here’s our curated list of the top marketing planning tools.