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Definitive best practices, guidance, and thought leadership on Growth Marketing from TrueNorth experts

marketing reporting tools Marketing Analysis

The 10 Best Marketing Analytics Tools of 2022

We’ve found 10 of the best marketing analytics tools of the year. Learn how to get the campaign reporting data and intel you need, so you can crush your growth goals on repeat.

Marketing Analysis

How to Determine Marketing ROI

We practice ROI calculations every day without even realising it. We spend money on petrol, expecting our cars to drive us until the tank empties again. We eat food and…

measuring roi Marketing Analysis

The Pragmatist’s Guide to Measuring ROI

The purpose of measuring ROI is to know what works & what to do next. ROI is a straightforward equation in theory with only two variables; How much did you…