Hit your marketing goals.

TrueNorth is the only growth marketing platform to plan and track marketing in one place, with everything and everyone focused on the goal.

` What is TrueNorth?
Used by 1,000+ growth & marketing teams
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Marketing doesn’t need to be so


Goals are out of sight and drowned out by endless tasks and to-do lists.

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Data is all over the place with no source of truth for what works.


Time’s wasted manually reporting on and justifying decisions.

What if marketing was in one place,
with everything connected to your goal?

Built for marketers, TrueNorth centralizes:


Where you’re aiming

Guide your team with a growth projection


How you’ll get there

Prioritize marketing ideas with data


What you plan to do

Plan, test & measure in one place


What happened

Capture results in a single source of truth

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Unlike most tools, which are disconnected from your strategy, TrueNorth is built around the most important thing: working towards your marketing objectives.

With TrueNorth, everyone and everything is aligned with your goal.

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Guide your team in the right direction

Marketing works best when everyone can see what they’re working towards. Project your growth to align your team and marketing with the end goal.

  • Visualize your growth strategy
  • Model different scenarios to stress-test your strategy
  • Overlay your actual growth to make corrections sooner
Explore Growth

Integrates with Google Analytics, Hubspot & Stripe



Turn your ideas into a marketing plan

Map out your ideas and get the data insights you need to demonstrate marketing impact. Make better strategic decisions to achieve your growth goal.

  • Draft your marketing plans at a high level view New
  • Get insight into the estimated spend and ROI New
  • Collect ideas remotely & asynchronously
Explore Experiments
Ideation Assistant

Think bigger with the powerful ideation assistant

Ideation Health Score

Assess whether your ideas can hit the goal


Work together to deliver the goal

Move faster by planning and tracking marketing against your goal on one simple timeline. You’ll never go back to messy spreadsheets or project boards again.

  • Easily plan and measure marketing in one place
  • See the expected ROI and goal impact of every campaign
  • Track results and budget without jumping between tools
Explore Timeline

Pull results from Google Analytics, Hubspot & more

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“Since moving from Asana, we’ve acquired more customers & increased our subscription revenue by 15% MOM thanks to the clarity TrueNorth has given our growth team.”

“Finally a tool that combines forecasting, planning and reporting into one workflow. TrueNorth has helped us understand how to move the needle on our growth”