Recent articles by Marcus Taylor

agile marketing workflows Marketing Strategy

Agile Marketing Workflows

Agile marketing workflows are replacing outdated strategies. Learn more about Agile marketing benefits and how to transition into a more agile environment.

05 Lean Marketing hero1 Marketing Strategy

Lean Marketing: The Definitive Guide

Going “lean” isn’t just for startups. Learn about how lean marketing can help marketing teams optimise budgets, campaigns, and ROI.

Marketing Analysis

How to Determine Marketing ROI

We practice ROI calculations every day without even realising it. We spend money on petrol, expecting our cars to drive us until the tank empties again. We eat food and…

measuring roi Marketing Analysis

The Pragmatist’s Guide to Measuring ROI

The purpose of measuring ROI is to know what works & what to do next. ROI is a straightforward equation in theory with only two variables; How much did you…

agile marketing definitive guide Marketing Strategy

Agile Marketing: The Definitive Guide for Marketers

Are you stuck in the loop of launching one big campaign every few months… only to be disheartened with the result?  Agile isn’t a new concept, but it’s growing in…