05 Lean Marketing hero1 Marketing Strategy

Lean Marketing: The Definitive Guide

Going “lean” isn’t just for startups. Learn about how lean marketing can help marketing teams optimise budgets, campaigns, and ROI.

Marcus Taylor
Marcus Taylor Feb 24, 2021    12 min read
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Marketing Analysis

How to Determine Marketing ROI

We practice ROI calculations every day without even realising it. We spend money on petrol, expecting our cars to drive us until the tank empties again. We eat food and…

Marcus Taylor
Marcus Taylor Feb 5, 2021    16 min read
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measuring roi Marketing Analysis

The Pragmatist’s Guide to Measuring ROI

The purpose of measuring ROI is to know what works & what to do next. ROI is a straightforward equation in theory with only two variables; How much did you…

Marcus Taylor
Marcus Taylor Dec 4, 2020    3 min read
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agile marketing definitive guide Marketing Strategy

Agile Marketing: The Definitive Guide for Marketers

Are you stuck in the loop of launching one big campaign every few months… only to be disheartened with the result?  Agile isn’t a new concept, but it’s growing in…

Marcus Taylor
Marcus Taylor Jul 21, 2020    21 min read
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