Marketing Planning

Ready to start testing your magnificent marketing ideas? Here’s our roundup of the best marketing experiments to run in 2022.

How should you set your marketing budget? We explore three common (but ill-advised) methods followed by the one approach we recommend.

You don’t need a 200-page marketing plan, you need a simple plan that sets the direction and objectives to begin running effective marketing experiments. We show you how.

What’s the difference between a marketing strategy and marketing plan? How can you leverage both to track, measure and ultimately improve your company’s performance?

Building a marketing plan? We’ve curated a list of templates and sample marketing plans, built by leading growth & marketing teams, for your inspiration.

Fed up with fragmenting your marketing planning between docs, spreadsheets, and project boards? Here’s our curated list of the top marketing planning tools.