Recent articles by Lauren Detweiler

Streamline Marketing Management Process Marketing Management

How to Streamline Your Marketing Management Process for Greater Results

From identifying a campaign’s short- and long-term goals to its execution, the overall outcome of any marketing management process should be to ensure clarity and speed around its delivery.  However,…

marketing goals Marketing Management

The Ultimate Guide to Marketing Goals & OKRs

To hit your marketing objectives, they must be clear, measureable, achievable and visible. That’s where OKRs come in.

growth marketing handbook Growth Marketing

The Growth Marketing Handbook (2022 Edition)

Everything you need to know about growth marketing – from what it is and how it differs to traditional marketing, to the frameworks, tools and tactic

Frame 11 Marketing Management

20+ Marketing Management Books, Courses & Podcasts

Looking to brush up on marketing management? Here are our team’s favourite books, podcasts, and resources to level-up your skills.

Marketing management framework v1 Marketing Management

How to Develop a Marketing Management Framework

As the old saying goes, fail to prepare – prepare to fail. Although you may have created the most detailed plan for your latest marketing campaign, every element of that…

Frame 9 1 Growth Marketing

25+ Books, Courses & Tools to Learn Growth Marketing

We’ve rounded up the top books, podcasts, courses, communities, guides and more to help you learn growth marketing in your preferred medium.