Marketing management can, at times, resemble juggling while spinning plates… on a unicycle, up a hill. It’s never easy, but many have trodden this path and mapped out the pitfalls for us.
In this round-up, our team share their favourite resources to fast-track marketing management skills – from initial planning through to measurement and reporting on objectives.
Below, we’ve collected some of the best resources, books, podcasts and more to start you on your journey to better and more effective marketing management.
Resources
HubSpot Academy – A wide range of free certifications covering essential marketing skills for those who want to bring their abilities up to the next level.
Moz SEO Learning Centre – Known far and wide for its valuable SEO and digital marketing tools, Moz also offers useful marketing guides, webinars, and videos.
Insights for Professionals – A constantly updated collection of the latest business knowledge in marketing, IT, HR, business management and more.
The Content Marketing Institute – A top industry organisation dedicated to adding value through the most useful, and informative content. It maintains a variety of regular publications including podcasts and a quarterly digital magazine, Chief Content Officer.
MarketingProfs – A comprehensive B2B marketing resource, offering practical, informative content in a variety of formats, including online events, structured training programs, conferences, and more.
Books
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd by Allan Dib
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid growth. But traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. This book reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.
This is Marketing: You Can’t Be Seen Until You Learn To See by Seth Godin
Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package, showing you how to do work you’re proud of, whether you’re a tech startup founder, a small business owner, or part of a large corporation. No matter what your product or service, this book will help you reframe how it’s presented to the world, in order to meaningfully connect with people who want it.
The 22 Immutable Laws Of Marketing by Al Ries and Jack Trout
Two of the world’s most successful marketing strategists call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn’t live up to expectations, and offer their own ideas on what would have worked better.
Strategic Marketing Management: Planning, Implementation and Control by Richard M.S. Wilson and Colin Gilligan
Its step-by-step approach provides comprehensive coverage of the five key strategic stages:
- Where are we now? – Strategic and marketing analysis
- Where do we want to be? – Strategic direction and strategy formulation
- How might we get there? – Strategic choice
- Which way is best? – Strategic evaluation
- How can we ensure arrival? – Strategic implementation and control
Podcasts
Marketing Over Coffee with John J. Wall and Christopher Penn
A popular weekly podcast covering both classic and new marketing tactics.
Cemoh Marketing Podcast with Simon Dell
A marketing, entrepreneurship and business podcast dedicated to interviewing high performing CEOs, business leaders, entrepreneurs and marketing experts.
Pipeline with Dave Gerhardt
No fluff — just the hard-won tactics CROs, CMOs, and other B2B sales and marketing leaders are using to build pipelines for their businesses.
Behind the Numbers by eMarketer
Explores the impact of marketing on the business world. They use in-depth interviews and short segments to reveal how your marketing impacts both the industry and individuals.
Tools
- Analytics: BuzzSumo, Google Analytics, MixPanel
- Business intelligence: InsightSquared, Looker, Sisense,
- Content and asset management: Canto, MediaValet, WordPress
- CRM: Hubspot, Intercom, Zendesk
- Growth marketing: Panintelligence, TrueNorth, Zapier
- Social media management: Buffer, Hootsuite, Sprout Social
We hope all these resources are useful in helping you learn more about marketing management. Let us know in the comments which items on our reading list are the most helpful, or if you’ve got a favorite marketing management resource we’ve missed.
