Recent articles by Marcus Taylor

marketing reporting tools Marketing Analysis

The 10 Best Marketing Analytics Tools of 2022

We’ve found 10 of the best marketing analytics tools of the year. Learn how to get the campaign reporting data and intel you need, so you can crush your growth goals on repeat.

Marcus Taylor
Marcus Taylor May 5, 2022    5 min read
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Marketing Planning

The 5 Best Marketing Experiments to Run in 2022

Ready to start testing your magnificent marketing ideas? Here’s our roundup of the best marketing experiments to run in 2022.

Marcus Taylor
Marcus Taylor Apr 19, 2022    10 min read
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marketing strategy Marketing Strategy

Marketing Strategy: The 8-Step Checklist for Success

A modern, experiment-led approach to defining your marketing strategy to help guide your team’s execution in the right direction.

Marcus Taylor
Marcus Taylor Mar 1, 2022    8 min read
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marketing budgets 1 Marketing Planning

How to Set, Plan, and Allocate Marketing Budget

How should you set your marketing budget? We explore three common (but ill-advised) methods followed by the one approach we recommend.

Marcus Taylor
Marcus Taylor Feb 16, 2022    7 min read
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marketing plan Marketing Planning

How to Write a Data-Driven Marketing Plan in 6 steps

You don’t need a 200-page marketing plan, you need a simple plan that sets the direction and objectives to begin running effective marketing experiments. We show you how.

Marcus Taylor
Marcus Taylor Feb 15, 2022    5 min read
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marketing strategy vs plan Marketing Planning

Marketing Strategy vs. Marketing Plan: What’s the Difference?

What’s the difference between a marketing strategy and marketing plan? How can you leverage both to track, measure and ultimately improve your company’s performance?

Marcus Taylor
Marcus Taylor Feb 14, 2022    6 min read
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