Marketing is an essential part of promoting products and boosting sales. Of course, there are a ton of marketing operations tools out there to help your team.
So, how do you choose the right marketing management tool for your business?
10 of the Best Marketing Operations Tools
We’ve created a list of tools that will help to streamline your marketing processes.
Read on to discover the 10 best marketing operations tools available today.
1. TrueNorth
TrueNorth is a growth marketing platform for forward-thinking marketers to focus, align, and track marketing performance in one centralised location.
This dynamic tool connects all marketing activities to a goal. This ensures that teams always maintain a unified laser focus on achieving key objectives — even if they’re working remotely.
TrueNorth has an impressive list of marketing planning features. You’ll have access to growth projection, growth tracking, and growth-focused experiments.
TrueNorth also provides advanced reporting and analytics, along with a ton of third-party integrations, including Google Analytics.
2. HubSpot
Used by small, medium, and large businesses, HubSpot is a popular marketing operations platform.
This user-friendly software provides tools for attracting target audiences. It also helps by converting leads into buying customers and providing impactful reporting.
HubSpot is great for automating monotonous marketing processes. And marketers always have full visibility into their marketing funnel, which is especially useful for strategic planning.
Of course, all of this comes at a pretty high price point. So, if you’re just starting out, you might want to find a cheaper choice.
3. Marketo
Marketo is a marketing automation platform. It helps teams drive growth using personalised experiences throughout the customer journey.
By merging automation, customer data, content, and analytics, Marketo ensures measurable audience engagement at scale.
Marketo’s excellent suite of features includes email and online marketing, lead management, and campaign management.
You’ll also get social media marketing, reporting and analytics, along with platform and infrastructure features.
4. Prospect.io
Prospect.io is an automated marketing platform that’s excellent for managing lead generation. For businesses that invest in marketing outreach, this tool helps to slash prospecting times by up to 75%.
Some of the tool’s main features are finding lead email addresses, sending drip campaigns, and performance tracking.
Prospect.io also integrates seamlessly with plenty of third-party tools, such as Salesforce, Hubspot, Zapier, and Slack.
5. Percolate
Percolate, which is now part of Seismic, is a cloud-based content marketing platform used by high-growth brands.
The main Percolate features are content management, social media management, and brand and channel management.
Marketers rely on Percolate to plan, build, and activate marketing strategies that amplify awareness of their brand, products, and services.
The platform also offers insightful analytics to help marketing leaders improve decision making.
6. Loomly
When it comes to brand and social media management, Loomly is hard to beat.
The platform is great for understanding the type of content that’s most desirable to specific audiences.
It also helps with implementing content schedules and measuring the forecasted performance of future content.
Loomly gives marketers the tools they need to achieve brand success through data-driven social management.
7. Wrike
Wrike is a versatile and robust marketing software with a diverse client base. It’s an especially powerful option for teams with over 20 members.
Wrike comes with enterprise-level security and scalability, which means it can grow with marketing teams.
Key features include marketing planning, goal setting and tracking, scheduling, and project tracking.
Wrike helps marketing departments boost productivity, increase efficiency, and drive business growth.
8. ActiveCampaign
ActiveCampaign is a versatile platform that provides integrated marketing automation, email marketing, and a CRM for businesses of all sizes.
This tool is founded on the concept of exceptional customer experience that goes beyond traditional marketing touchpoints.
ActiveCampaign helps teams to scale one-to-one personal customer relationships via connected experiences throughout the customer life cycle.
The platform’s key features include reporting and analytics, email marketing, online marketing, and lead management.
9. Infusionsoft
Infusionsoft by Keap is a centralised solution for marketing automation, email marketing, and CRM. It’s especially helpful for marketing managers who need to wear multiple hats.
Infusionsoft brings sales and marketing teams together, ensuring that processes are aligned, while also saving time spent on monotonous tasks.
With the lead management tool, users can get detailed insights into prospect information, which helps to increase conversions.
Infusionsoft’s main features include email marketing, reporting and analytics, lead management, and online marketing.
10. Autopilot
Autopilot improves communication between marketing departments and their audience. It streamlines the process of converting leads into customers, encouraging repeat buyers, and ultimately, creating brand advocates.
Autopilot is also extremely useful for creating email triggers based on behaviour, interest, and time. For example, when site visitors abandon their shopping cart or when they submit a demo request.
This tool comes complete with a wide range of features, including campaign analytics and management.
You’ll also enjoy campaign personalisation, conversion tracking, email marketing, and great third-party app integrations.
Streamline Your Marketing
There you have it! The 10 best marketing operations tools for advanced marketers.
Every platform on the list has an excellent range of features that will help to propel business growth.
Pricing plans vary, and most tools will offer free trials, so you can try them out before making any long-term commitment.
