Recent articles by Marcus Taylor

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What is a Marketing Forecast?

A marketing forecast guides your strategy, budget, objectives while pre-emptively identifying problems. But what actually is it – and how do you use one?

marketing plans Marketing Planning

10 Brilliant Marketing Plan Samples & Templates

Building a marketing plan? We’ve curated a list of templates and sample marketing plans, built by leading growth & marketing teams, for your inspiration.

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22 of the Best Marketing Planning Tools for 2022

Fed up with fragmenting your marketing planning between docs, spreadsheets, and project boards? Here’s our curated list of the top marketing planning tools.

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6 Marketing Forecasting Methods & Techniques

There are many ways to forecast marketing data, but which techiques are best-suited to different scenarios?

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How to Forecast Marketing Campaign Performance

Forecasting the impact of your campaigns allows you to set expectations and better allocate budget. But how do you go about it?

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The 8 Best Marketing Forecasting Tools

Looking for a tool to model growth and help your forecast your marketing performance? We’ve picked eight tools from three different categories.