marketing strategy tools

Ready to see serious growth in your business? You need a plan to increase sales, and finding the best marketing strategy tools is your first step.

A powerful marketing strategy outlines who your ideal customers are, as well as the best ways to reach them. Your strategy is also a roadmap of the marketing activities you’ll use to promote your products and services.

Of course, in today’s competitive digital climate, the best marketing strategies are data-driven. Advanced marketers rely on data to inform decision-making and gain an edge over competitors.

Looking for an intuitive marketing platform to increase sales and maximise profits?

Read on to discover the 10 best marketing strategy tools of 2022.

1. TrueNorth

TrueNorth is an advanced growth marketing platform that helps marketers focus, align, and track marketing performance in one centralised location.

TrueNorth Marketing Strategy Tool 2022

By connecting everything back to marketing objectives, this tool is built for marketing strategy implementation. Modern teams rely on TrueNorth for guidance on marketing goals and exactly what to do to achieve them.

TrueNorth’s exceptional feature list includes growth tracking and projection, growth-focused experiments, and advanced reporting and analytics. It also integrates with numerous third-party tools, such as Google Analytics.

2. IBM Marketing Cloud

IBM Marketing Cloud delivers excellent marketing automation and email marketing solutions.

As one of the oldest marketing platforms available today, it’s a testament to the tool’s ability to help marketers.

This tool allows teams to implement effective strategies that drive operational efficiency, boost sales revenue, and improve ROI.

IBM Marketing Cloud is extremely user-friendly. As far as features go, the list includes marketing planning, budgeting and forecasting, and team collaboration.

3. Semrush

Semrush is a competitive intelligence tool that allows businesses to analyse the high-level marketing tactics and strategies of the competition.

Marketers can gain insights into aspects like web traffic, content marketing, PR, social media activity, and PPC creatives.

Semrush Content Analyzer

At that point, you can use this information to optimise your visibility across key channels and build more engaging content.

Semrush comes with impressive features, including research and campaign management tools. It also provides goal tracking, real-time analytics, and numerous integrations with third-party apps.

4. Moz

As far as SEO strategy goes, you really can’t go wrong with Moz. The platform’s Search Engine Optimisation tools allow businesses to streamline marketing operations to boost organic rankings.

Moz’s features can give businesses of all sizes a competitive advantage. For example, you’ll get keyword research, site auditing, rank tracking, and backlink analysis.

5. BuzzSumo

BuzzSumo is an integrated content marketing platform. It provides the content research and performance intelligence needed to implement data-driven strategies.

BuzzSumo Influencer Marketing

BuzzSumo is the world’s biggest index of social engagement data. This offers users a wealth of reliable insights to help scale their content marketing efforts.

BuzzSumo’s main features are a great resource for marketing strategy building. For example, users have access to social analytics, reputation management, audience targeting, and conversion tracking.

6. Singular

With Singular, marketing teams can better understand where and how to invest their ad spend.

This platform gives marketers a comprehensive view of performance. With advanced attribution, users get end-to-end marketing data and the latest fraud prevention.

It’s the reason why brands like DraftKings, DoorDash, and Lyft use the software to guide their marketing.

Singular comes with real-time insights on customers and campaigns. For example, users get retention metrics, cost aggregation, and ad monetisation.

7. Bizible

Bizible by Adobe is a marketing attribution solution that empowers marketing leaders at all levels. From CMO to channel manager, you’ll get detailed insights into every customer journey.

Bizible Revenue Attribution

Using this intel, marketers can make informed decisions. And this platform also allows for effective tracking and optimisation of different objectives, such as sales revenue.

Bizible’s main features are attribution modelling, predictive analytics, and lead intelligence and management. Also included, you’ll be able to track referrals, conversions, and ROI.

8. Dreamdata

When it comes to business-to-business revenue attribution platforms, Dreamdata is known for helping to create, repeat, and scale success.

By collecting, combining, and cleaning all data surrounding revenue, Dreamdata can provide marketing teams with actionable intelligence. Insights include content ROI, lifetime value of ads, predictive revenue, and growth benchmarks.

Dreamdata’s main features cover everything from attribution modelling, customer journey mapping, budgeting and forecasting, and performance metrics.

9. Similarweb

Above all, Similarweb provides strategic insights to marketers and business leaders. It helps to identify opportunities and threats, and it also offers traffic-boosting and revenue-increasing intelligence.

Similarweb Competitive Tracker

This digital marketing and research tool is a real asset for building a data-driven strategy. It helps to grow market share online, more efficiently.

In addition, Similarweb comes with a range of quality features. These include keyword research, benchmarking, competitive analysis, goal setting and tracking, and multi-channel attribution.

10. AlphaSense

AlphaSense is a market intelligence and search platform that leverages AI-based technology. It helps business leaders make strategic decisions that deliver results.

For example, AlphaSense captures language variations in millions of search terms. These include synonyms across companies, industries, trends, and topics. This gives businesses the confidence to make critical decisions quickly and efficiently.

The AlphaSense list of features includes data collection, market news, budgeting and forecasting, and metrics analysis.

Choose the Best Marketing Strategy Tools

Our list of the best marketing strategy tools is a great starting point for marketers who are looking to implement data-driven roadmaps that lead to business growth.

But what’s the bottom line? Choosing the best marketing strategy tools comes down to finding a platform that provides the features you most need.

In fact, you might find that your company would benefit from having more than one marketing strategy tool.

Even though an all-in-one tool like TrueNorth will give your team the chance to work together, you might need more data, depending on your industry.

All these platforms have great features, and most come with free trials. Go ahead and give them all a try, and see which one (or more) provides the most custom solution for your business growth goals.

Marcus Taylor

Marcus Taylor

Marcus is the CEO of TrueNorth, a growth marketing platform that helps marketing teams focus, align and track marketing in one place.

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